Learning Impact for the AI age
For decades, the L&D industry has relied on frameworks like Kirkpatrick and Phillips ROI. While these models provided a foundation, they have limitations. The GROWTH Model™ is a practical way to measure what matters, compare what works, and power smarter AI.
4 pillars (designed to scale):
1) GROWTH Diagnostic - A standardised read on your culture of learning across any business of any size, highlighting strengths, risks, and actionable fixes.
2) 5-Question Feedback Standard - One simple, consistent approach to capture learner feedback, benchmark competing solutions, and create a clean signal for AI content generation.
3) ROI Measurement Template - A repeatable method that truly measures and optimizes ROI across Skills growth, Culture change, Performance uplift, Behavioural change, or Human network growth. Getting your data ready for AI decision engines (not just activity counts).
4) Cross-Industry Outcomes - Privacy-safe, anonymized evidence that lets learning providers build AI-optimized solutions powered by real-world outcomes and allows L&D teams to review their effectiveness against competitors.
Why it matters: Faster insight cycles, apples-to-apples comparisons, and AI that learns from outcomes - not opinions.
L&D leaders: Ask your providers “Are you using The GROWTH Model?”
Diagram of the Growth Model™ for Learning & Development measurement
The growth model - Book final (pdf)
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